Posted on: February 11, 2023, 04:24h.
Last updated on: February 11, 2023, 04:25h.
Two experienced gaming companies are making their first ventures into the US retail sports betting market, and they’re doing it together.
Earlier this week, gambling technology company Playtech announced it was serving as the software and systems management provider for Gold Rush Amusements, an Illinois-based company that was one of seven applicants approved by the Ohio Casino Control Commission to install sports betting kiosks across the state.
For Gold Rush, the expansion into sports betting comes after the company has been in business in Illinois as a video gaming terminal operator since 2012. Gold Rush has machines in nearly 700 locations across that Midwestern state.
We are very pleased to partner with Playtech and leverage our joint expertise to launch kiosks in Ohio, a new and exciting market,” Gold Rush Owner Rick Heidner said in a statement. “We are bringing innovative content and best in class software to new players across the state. Our partnership is going from strength to strength, and we look forward to more exciting moments for our growth across the US in the near future.”
A release from Playtech said Gold Rush is expected to have more than 50 kiosks operational across the state before Sunday’s Super Bowl. The company’s Ohio network is expected to reach more than 100 locations eventually. A spreadsheet from the Ohio Lottery showed 32 kiosk locations were available as of Saturday.
Playtech Eyes Growth in US Market
Playtech has been involved in the US market for a couple of years, primarily in iGaming. It has studios in Michigan and New Jersey, which serve as locations for its live-dealer casino games it provides for iGaming operators in those states.
That includes Parx Interactive, bet365, and 888 Holdings.
Jonathan Doubilet, Playtech’s US managing director and vice president of operations, said in a statement that the Isle of Man-based company sees more opportunities for growth in America.
“Through this partnership we will bring our extensive experience in retail sports betting to the US market for the first time,” Doubilet said. “We’re confident that Ohio is the ideal place to start, leveraging our expertise and strong track record to deliver Self-Service Betting Kiosks across the state.”
About Ohio Sports Betting Kiosks
When Ohio lawmakers approved sports betting more than a year ago, they included kiosks as a way to allow certain businesses across the state to participate in the market.
Unlike brick-and-mortar sportsbooks, which can only be located in certain highly populated counties, kiosks can be installed in any county. They’re available to state lottery retailers that hold specific liquor licenses.
Those licenses are primarily held by bars and restaurants. However, golf courses, bowling alleys, and even grocery stores have received approval to host kiosks.
According to the Ohio Lottery, there are 844 retailers across the state that have kiosks available at their locations. More are coming, as the state’s e-licensing portal shows hundreds more have applied.
The kiosks offer a limited sports betting menu. Only point spread, moneyline, and totals (over-under) wagers are allowed. Parlays are also limited to no more than four legs, and the state’s sports betting law states no one can bet more than $700 in a calendar week through the machines.
Like physical sportsbooks and mobile apps, kiosk betting is only available to people 21 and older in Ohio.
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